What is the floor saying today?
Philips Lighting and Tarkett recently introduced the launch of Luminous vinyl flooring. The vinyl tiles are embedded with cutting-edge LED technology that enables retailers to advertise, interact with customers and guide them through any store or building. The expressive flooring, principally aimed at retail and hospitality environments, enables the broadcast of luminous messages, animations and adverts on the vinyl floor to provide unique customer experiences and help drive sales.
“Increasingly light is being embedded into floors, walls and ceilings. This latest innovation with Tarkett extends this trend and offers new ways to engage shoppers, visitors and employees. Light can be used to welcome and guide people, alert them to special offers and even advertise to them. When connected to the web all kind of dynamic real-time information can be displayed and remote access allows the retailer to program multiple branches,” says Dr. Bernd Voelpel, General Manager Luminous at Philips Lighting.