Imagine Autumn in Berlin. The days are getting shorter and darker; the weather is getting colder. But one event that’s part spectacle and part celebration of light continues to draw millions of tourists to this historic city every year – The Jahre Festival of Lights.
For more than 10 years now, the Festival of Lights has transformed the parks, streets and historic architecture into illuminated works of art – imagine the Brandenburg Gate illuminated with a neon skyline view of Berlin, or the Berlin TV Tower illuminated in brilliant hues of blues, greens, and reds. Light installations, 3D video-mapping installations and theatrical performance incorporate light as art to make this a multi media event.
For the 10 year anniversary in 2014 German art collective DUNDU put on a special performance (click here for video) to mark the 10th anniversary of the festival, as did Grotest Maru, who performed an illuminated ‘facade dance’ (click here for video)
With the success in Berlin Birgit Zander – the woman behind the concept and brand – and her agency Zander & Partner Event Marketing, are planning to expand it into an international network with cities around the world transforming through the beautiful and illuminating power of light as art. In November 2014, the first New York Festival of Light kicked off in the Big Apple adapting the model of the Berlin show to the American metropolis.