Refined Luxury Reinvented at Giorgio Armani’s Flagship in Milan


Giorgio Armani recently unveiled his redesigned Milan Flagship located in the famous Via Montenapoleone. Designed by Mr. Armani himself and his team of architects, the focus was to keep the historic geometrical features of the building and to lead it into the interior as well.


The store spreads over 1,082 square meters and three floors. The sales area covers 1000 square meters with the ground floor dedicated to women’s clothing, menswear on first, with  separate fragrance and accessories departments within, and areas for made-to-measure and pret-a-porter gowns. The complete store was customized and furnished with the latest designs from the new Armani Casa collection.


A grand elliptical staircase is the highlight of the space. The essence of Armani’s refined luxury is captured in this bespoke design made in metal with platinum finish steps in white onyx. Every room is customized, flooring made of marble and onyx, matching the printed silk lining on the walls shifting the color themes from petrol blue, silver, dark green to ivory.




sources: mensfolio, blingbling, luxuo