Dust by Sibling- An Innovative Multi-Sensory Concept Store in Melbourne

 

 

Dust is a new concept of retail experience presented by Australian Design Studio Sibling in Melbourne. At a recent Australian Interior Design Awards Dust received the Premier Award for Australian Interior Design and the Retail Design Award while Sibling received the Emerging Interior Design Practice Award.

 

This new multi-sensory concept store was inspired by its trademark, the Golden ratio.

 

The store is divided into two areas. Customers first enter the physical zone where they can experience the material impressions of the products like color and texture.  Then follows  the encounter with the digital zone where they use a tablet to customize their garments that are made on site.

 

The backdrop of the space is made by matrix-type metallic frameworks whereas the setting is enhanced by mirrored reflections, custom scents,  spatial sounds, animated screens and illuminated installations.

 

 

 

source: siblingsnation